10 Key Insights from Crochet Market Statistics

Dive into the fascinating world of crochet market statistics, where we unravel trends and insights that shape this unique sector of craftsmanship.

Diving into the world of crochet, it’s fascinating to discover the growing popularity and market trends of this age-old craft. In recent years, the crochet market has seen a significant surge, with a global market value expected to reach $1.18 billion by 2023.

This growth is driven by factors such as an increased interest in handmade crafts, the therapeutic benefits of yarn crafting, and the rise of online platforms for buying and selling crochet products.

This article aims to provide a comprehensive overview of the current crochet market statistics, including key trends, market size, growth projections, and the factors influencing these dynamics.

Stay tuned as we unravel the intricacies of the crochet market.

There’s a 75% sales increase from 2020 to 2022 in a survey among 45 million Americans

A significant surge in sales from 2020 to 2022 was reported in a survey, revealing the immense growth of crochet in the consumer market.

With this dramatic 75% increase, crochet items, supplies, and related products are rapidly gaining more traction among the enthusiasts.

This significant uplift reflects the growing popularity and acceptance of the craft across the country.

Crochet is popular among 18-34 year olds

Current data indicates a significant interest in the art of crocheting within the 18-34 age group. Indicative of this age group’s inclination towards creative, DIY (Do-It-Yourself) activities, these findings suggest an appreciation for the expressiveness and relaxation that crochet activities can provide.

Moreover, the trend highlights hinging beyond conventional assumptions that link crocheting with older generations. It serves as a testament to the universal appeal of this timeless craft, unaffected by age. With the diversity of patterns and versatility of completed projects, it comes as no surprise that young adults are enthusiastically embracing this hands-on hobby.

Statistics also reveal a positive projection for this interest to continue to flourish in the coming years.

Over 30 million Americans knit or crochet

An impressive number of individuals, exceeding 30 million, across the United States engage in either knitting or crocheting. This significant figure underscores the widespread popularity of these crafts.

The demographics cover all age groups, with the majority placed between 18 to 34 years old. Whether done as a hobby or for therapeutic benefits, these yarn crafts have deeply entwined their threads into the American fabric of life.

77% of knitter buy their supplies in physical stores and 4% buy outside physical stores

Despite the increasing trend towards e-commerce worldwide, the majority of knitters still prefer purchasing their materials in a traditional setting. Physical stores appeal to a whopping 77% of them. Offering a tactile exploration of different materials, weights, colours, and fiber types that digital platforms cannot match, this preference further highlights the sensory aspect of the craft.

On the other end of the spectrum, only a slim 4% of knitters purchase their supplies outside these two avenues, which might include obtaining materials through swaps, trades, or as presents.

62% of crochet products are crafted as gifts

A significant portion of produced crochet items end up filling the role of heartfelt, personalized presents. In fact, as per collected data, almost two-thirds of such creations, amounting to 62%, are crafted specifically for gifting purposes.

These items, skillfully woven with time, patience, and care, bring tangible warmth and joy to recipients. Besides this, the act of gifting handmade crafts brings satisfaction to the giver.

Interestingly, intertwined within each stitch is an inherent value of thoughtfulness and patience that machine-made items often lack, making them incredibly meaningful tokens of love or friendship.

71% of knitters and crocheters are female and the other 29% are male

Research reveals that the majority of individuals involved in knitting and crocheting are women, forming 71% of the total. However, it’s noteworthy that an impressive 29% of this craft-loving population are men.

This data illustrates a fairly significant representation of males in what is stereotypically considered a largely female-dominated hobby.

The global search for key terms knitting and crochet increased by up to 4% in the past 2 years

In the digital era, the relevance of knitting and crochet hasn’t waned. Over the recent two-year period, there’s been a global surge in people turning to search engines to learn more about these traditional crafts.

Notably, there was an upswing of nearly 4% in global searches for these key terms, indicating the vitality and continued public interest in such fabric arts, reinforcing their position in the craft market.

The increased digital footprint signifies an expanded interest in these activities, possibly extending beyond the traditional demographic.

44% of crocheters are in the 25-34 years old age range

A significant number of individuals engaging in this yarn craft fall into a relatively younger demographic. Nearly half, precisely 44%, fall between the ages of 25 and 34.

It counteracts the stereotype that crocheting is only a pastime for older generations.

This younger demographic brings fresh perspectives and innovative ideas to this age-old craft, which is demonstrated by the range of modern, progressive patterns, and designs currently prevalent in the market.

86% of USA search interest for crochet is from women

Interestingly, a predominance of females have shown an inclination towards this craft. Analyzing search engine trends revealed that an overwhelming 86% of queries around crochet in the United States originated from women. This reiterates just how popular and widespread this yarn craft is among the female demographic in the country.

Diversity still permeates the hobby, as a significant 14% of queries were traced back to men. This data offers insightful information about the gender distribution within the crochet world, which may guide marketing strategies, product innovation, and understanding of target audiences for businesspersons in the craft industry.

33% of knitters and crocheters buy knitting supplies every month

The demand for knitting supplies is stable and robust, with roughly one-third of enthusiasts making monthly purchases. This continual restocking underscores the prevalence and sustained interest in these crafts.

It may reflect the regular start of new projects, the desire to experiment with fresh materials, or simply the need to replace commonly used items like yarn and needles.

These regular purchases fuel a steadily growing industry. Resources such as online marketplaces and local niche shops play a significant role in fulfilling the needs of these crafters.